Using AI (Artificial Intelligence) and machine learning to update our school’s logo

2011 vs 2022 proposed version of the FLES logo

When an artist makes an artwork, they do so with an idea and tools. The AI art generator does the same thing, but using algorithms instead of creative thought. The algorithms will generate images or videos based on input from the user, or by using machine learning to create art based on data sets.

We asked our Future Leaders to look closely at the school logo. Then, they were asked to analyze the meaning behind it, and come up with descriptions.

Those descriptions were later used in DALL-E 2 – a new AI system that can create realistic images and art from a description in natural language.

This experiment clearly showed which elements should be kept in the redesign. Refreshed logo keeps the original spirit in a cleaner and more pronounced form.

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